The Nation Branding Aspects of the Republic of Zambia Free Essay Example, 2250 words

The entire process of branding should revolve around funding the tourism sector to bring out the optimum scope it holds. Under the prescribed design, the role of the government is of indisputable significance because only the government has the power and authority to directly interfere with the logistics and other divisions of tourism. There are ways in which the public and private organizations can work in tandem. The marketing departments under the aegis of the government will have to share the bulk of the responsibilities for securing corporate understanding across various levels and blocks. Additionally, proper customer service still remains to be one of the basics of marketing. Pride and Ferrell (2004) argue that marketing strategies should prioritize workers cause. To put it differently, companies must pay attention to the workers wants and demands. Pay as you perform can be a genuinely good motivating factor for the workers. Moreover, it is also imperative to engage as many staffs as possible in management briefings. Since the fundamental premise of tourism hinges on professionalism and corporate culture, the staffs need to behave themselves in a manner consistent with international norms and protocols (585). We will write a custom essay sample on The Nation Branding Aspects of the Republic of Zambia or any topic specifically for you Only $17.96 $11.86/pageorder now Relationship marketing plays an important role in this regard. Since tourism involves long-term bonding based on mutual trust, the target consumers need to be given the assurance of a well integrated and sober business model which does not just guarantee quality products and services, but also extends good hospitality. Nation branding encompasses the tracts of combined marketing elements, including product, price, promotion, and place. The first two implicitly involve technical aspects of marketing while the remaining two deal with branding conceptualizations. Another facet which is mentionable in this context is the value of one-to-one marketing. I would like to suggest this technique as a value addition to the tourism business in particular.